Email marketing
Mailchimp pricing
Plans, prices and changes in one place.
The captured pricing page
Plans at a glance
Captured November 5, 2026
Starting prices per month; contact counts and usage affect pricing. Trial offers excluded. Prices may have changed since this capture.
Free$0Under 250 contacts
EssentialsFrom $13Email marketing tools
StandardFrom $20Automation and optimization tools
PremiumFrom $350Advanced tools and priority support
Details that affect the decision
What to know about Mailchimp
Free allowance
The captured page describes a Free plan for fewer than 250 contacts.
Standard starting tier
The captured $20 starting price is shown with 0–500 contacts and up to 6,000 emails per month, after the trial.
Growing your audience
Paid prices depend on contact count. The captured page says overage charges can apply when a contact or email-send limit is exceeded.
Free-plan limit
Sending is paused if the Free plan’s contact or email-send limit is exceeded.
The record
Pricing change timeline
Changes are added after the before and after evidence has been reviewed.
Mailchimp Free lists a 250-contact limit, down from 500 in an earlier capture Free: Contact limitBefore500 contactsAfter250 contactsMailchimp Free moves from 2,000 contacts to a 500-contact limit Free: Contact limitBeforeUp to 2,000 contactsAfter500 contacts