Observed by · 2025-05-01
Free plan changed
Mailchimp Free moves from 2,000 contacts to a 500-contact limit
The January 2022 pricing page showed Free based on 2,000 contacts, and Mailchimp’s help page from the same day confirmed that as the maximum. The May 2025 pricing page listed a 500-contact limit. These captures establish the change occurred between those dates; they do not establish when each existing account moved or rule out different legacy terms.
The change
Before and after
Free · Contact limit
Before
Up to 2,000 contacts
After
500 contacts
Put it to use
What to check next
Review your own plan and usage. Current-plan details reflect the 2026-11-05 US capture.
Check your account terms
The captures show the advertised limits at two dates. Existing accounts may have different terms, so check your own plan and current contact total.
Review the later change
A later capture lists a 250-contact Free limit. Review the full timeline before using this historical 500-contact figure to plan your audience.
The evidence
Read the archived 2022 plan guidance
Open a detail to read the relevant part, or inspect the full capture.
Captured 2022-01-01 · Full capture · Source
Captured 2025-05-01 · Full capture · Source
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